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Taylor Swift And Keds: A Match Made In Heaven?
If you live on the moon, there’s some chance you don’t know about Taylor Swift. But if there’s a ten-year-old girl on the moon with you, you’re no doubt well-acquainted with America’s (and the world’s)...
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Coke’s New Anti-Obesity Ad Campaign
Let’s be honest. Health and fitness are not the first things that come to mind when most of us think about Coca-Cola. However, The Coca-Cola Company is hoping a new ad campaign will change all that. As...
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What The Harlem Shake Teaches Us About Authenticity
Remember playing “telephone” when you were a kid –you know, the game that starts when one person whispers a message (the more complicated the better) to another, and then that person whispers the...
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The Race to Affinity
I was in London a few weeks ago and attended Forrester’s EMEA Forum for Marketing Leaders. A thought-provoking event! One of the ideas which got people buzzing the most, was Nate Elliott’s ‘Database of...
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Instagram: How Video Changes The Game
As we found out a few weeks ago, the rumors were true: Everyone’s favorite image-based social networking app, Instagram added 15 second video clips to its bag of tricks and almost overnight, Vine’s...
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